Does better information save more koalas? 

Conservation decision-makers constantly face a trade-off between spending limited funds on direct management action (doing something), or gaining new information in an attempt to improve management performance in the future (improving our knowledge). Value-of-information analysis can help to resolve this trade-off by evaluating how much management performance could improve if new information was gained. Value-of-information analysis has been used extensively in other disciplines, but there are only a few examples where it has informed conservation planning, none of which have used it to evaluate the financial value of gaining new information.

We address this gap by applying value-of-information analysis to the management of a declining koala Phascolarctos cinereus population. Decision-makers responsible for managing this population face uncertainty about survival and fecundity rates, and how habitat cover affects mortality threats. The value of gaining new information about these uncertainties was calculated using a deterministic matrix model of the koala population to find the expected population growth rate if koala mortality threats were optimally managed under alternative model hypotheses, which represented the uncertainties faced by koala managers.

The researchers found that gaining new information about survival and fecundity rates and the effect of habitat cover on mortality threats will do little to improve koala management. Across a range of management budgets, no more than 1·7% of the budget should be spent on resolving these uncertainties. The value of information was low because optimal management decisions were not sensitive to the uncertainties they considered. Decisions were instead driven by a substantial difference in the cost efficiency of management actions. The value of information was up to forty times higher when the cost efficiencies of different koala management actions were similar.

The researchers demonstrated that the value of reducing uncertainty is highest when it is not clear which management action is the most cost efficient. This study will help expand the use of value-of-information analyses in conservation by providing a cost-efficiency metric by which to evaluate research or monitoring.


Maxwell SL, JR Rhodes, MC Runge, HP Possingham, CF Ng & E McDonald-Madden (2014). How much is new information worth? Evaluating the financial benefit of resolving management uncertainty. Journal of Applied Ecology 52:12-20.

Editor’s note: For an engaging editorial by Sean Maxwell on the value-of-information analysis see Decision Point #67, p9. 

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