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Who’s to choose?

When it comes to resourcing conservation, it helps if the species you’re trying to save are charismatic. But should the cute and the cuddly get the lion share of available resources?

According to the IUCN, around 1,140 species of mammal are threatened around the world (see table 1). According to a recent analysis led by Bob Smith at the University of Kent, around 80 of those species are used by international conservation NGOs to raise funds for conservation (Smith et al. 2012). These so-called ‘flagship’ species supposedly have high marketing appeal and enable conservation NGOs to achieve considerable success with their sponsorship programs

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